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cute by nature,
powerful by purpose

qt started with a simple question: why does the healthiest drink in your day work against one of the nutrients you need most?

our story

born from a blood test

Our founder was a two-matchas-a-day person — and chronically low on iron. When her doctor mentioned that tea tannins can inhibit iron absorption, the choice seemed to be: give up the ritual, or stay tired.

We refused the trade-off. After eighteen months of formulation work, qt was born: first-harvest ceremonial matcha blended with vitamin C — zero added iron, just a cup designed to work with the iron you already get from food.

Today qt comes in packets, tins, and cans — and lives in gym bags, office drawers, and fridges across the country.

the qt matcha community and merch — cafe and street moments
Meet QT — the qt matcha mascot character sheet
meet qt

your daily matcha bestie

QT is sweet, positive, and a little playful — all about balance, self-care, and showing up for you, one cup at a time.

You'll find QT whisking up good vibes on our packs, cheering you on in your inbox, and occasionally being cozy on our socials. QT loves matcha moments, self-care routines, good energy, and sunny days.

Cute on the outside. Serious formulation science on the inside. That's the whole brand, honestly.

what we stand for

the qt principles

Three commitments behind every packet, tin, and can.

🍵 quality first

First-harvest, stone-ground, ceremonial-grade matcha from shaded fields. If the base isn't exceptional, nothing else matters.

🔬 honest science

We formulate around real absorption research, add vitamin C instead of iron, and never overclaim what a beverage can do.

💚 care, always

Vegan, gluten free, no added sugar, nothing artificial — and straight talk about when to see a doctor instead of a drink.

be part of the story

Join the qt club — 15% off your first order and mascot stickers with every subscription.