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the iron story

Iron shortfall is one of the most common nutrient gaps in the US. Your daily tea habit might be part of the problem. We built qt to be part of the answer.

the problem

tea and iron have a complicated relationship

Green tea — matcha included — is naturally rich in tannins and catechins. They're great antioxidants, but they bind to non-heme iron (the kind in plants and supplements) in your gut, which can meaningfully reduce how much iron your body absorbs when you drink tea with or near meals.

Meanwhile, iron shortfall is widespread: menstruating women, pregnant women, endurance athletes, frequent blood donors, and anyone eating mostly plant-based are all at elevated risk. Fatigue, brain fog, cold hands, and weak workouts are common signs.

So the people who love matcha most — health-conscious, often plant-based — are frequently the same people quietly running low on iron. That's the gap qt was designed to close.

qt matcha cans
the fix

how the iron-conscious blend works

Three design decisions, one goal: a daily matcha that supports your iron instead of fighting it.

01

zero added iron

On purpose. qt contains no iron ingredients — added iron can be harsh on the stomach and tricky to dose. Our job is to protect the iron you already get from food, not to supplement it.

02

vitamin C, built in

Vitamin C is one of the best-documented enhancers of non-heme iron absorption. Every serving of qt includes it — so your daily cup shows up with absorption support for the iron in your meals.

03

a balanced matcha base

Our first-harvest, ceremonial-grade matcha is naturally lower in the harsh tannins of late-harvest teas — smoother taste, and a gentler profile around your meals and the iron in them.

side by side

qt vs. your current cup

Same ritual. Very different relationship with your iron.

qt matcha regular matcha coffee
added vitamin C for absorption✔ every serving
calm, focused energy (L-theanine)✘ spike & crash
ceremonial grade, first harvestvaries
zero added iron, zero jitters✘ the crash
designed around iron absorption✘ can inhibit✘ can inhibit
qt matcha tin and travel packet
the honest part

what qt is — and isn't

qt matcha is a food, not a medicine — and there's no added iron in it. The blend is designed to be kinder to the iron you get from food; it is not a treatment for iron-deficiency anemia.

If you're experiencing symptoms like persistent fatigue, dizziness, or unusual paleness, talk to your doctor and get your ferritin checked. If you're taking a prescribed iron supplement, keep taking it as directed — qt adds no iron to your day, just a friendlier cup alongside it.

We'd rather earn your trust with straight talk than overclaim. That's the qt way.

shop the blend

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